Eco Friendly Active People
For more than 50 years, EFAP, the first communications school has been training the future best communicators in France, able to adapt to a world in constant movement. EFAP is essentially a communications school eager to involve its students in the world’s current issues ! And today EFAP wants to be committed! With the implementation of an eco-event around sustainable development, during a whole week, 3rd year Efap students will pilot this operation. The aim is to educate and make Efap students aware of campus waste and its impact on the environment.
Our group of students in charge of the theme « Products and Ethical Marketing » has the mission to raise awareness and sensibilize the school’s public on the issue of ethical marketing.
What is it all about? « Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising.
Ethics is a notoriously difficult subject because everyone has subjective judgments about what is “right” and what is “wrong.” For this reason, ethical marketing is not a hard and fast list of rules, but a general set of guidelines to assist companies as they evaluate new marketing strategies » (source : http://www.marketing-schools.org/).
To support our move, we have established a partnership with a local food-truck called « Chez Gégé » which shares our values on sustainable development . « Chez Gégé » has numerous partnerships with local producers such as a cheese maker, a butcher, a market gardner, and a baker. It will offer students and professors to try out organic burgers and hot dogs on Monday 7th and Friday 11th of December to combine our mission with pleasure.
From 07/12 to 11/12/2015, EFAP Lyon is organizing an eco-event in the framework of Sustainable Development English class.
3rd year Efap students as the organizers of this event have been divided into ten action groups to imagine, organize and produce this event from A to Z, in order to target the EFAP staff and students around sustainable development issues.
Taking the EFAP acronym, « Eco Friendly Active People » is the name which has been chosen for our sustainable development campaign. During this event, the Efap community will be sensibilized to sustainable development issues, such as ethical marketing, citizen mobilizing, corporate social responsability, biodiversity and recycling.
Many posters will be displayed in both EFAP Lyon buildings to inform the public playfully and enhance this subject which we talk about a lot but which we don’t always understand.
- One food- truck on 07/12 and 11/12, will propose organic and good quality local products made from responsible farming processes.
- The projection of awareness videos made with a humoristic spirit and of course in English !
- An entire day green-oriented on which the public is invited to wear something green in order to support Sustainable Development at EFAP Lyon.
- And many other actions, that is preferable to keep secret.
Don’t forget that we are in a communications school : several teams are dedicated to the event’s visual identity, website creation, Facebook and other social network animations, thanks to the community management team, the media relations and internal communication.
The goal is to place EFAP Lyon under the sign of sustainable development so that this week enables these actions to become sustainable and make our school even more respectful of the environment.
Among these flagship actions :
